Blog post

2024 on the Horizon: What's Next for Innovation

As 2024 starts with a bang, we find ourselves at a pivotal juncture to explore the critical trends that innovation leaders should prioritize in the coming year.

Over the past decade, we have witnessed an astonishing surge in innovation and technology, surpassing our wildest imaginations. This rapid rise in innovation has propelled businesses toward uncharted territory. 

Critical technologies and practices have demonstrated their potential to generate unparalleled demand and revolutionize numerous sectors.

2024 is poised to be a stellar year for innovation, so let’s gaze into our innovation crystal ball and uncover the trends that should be at the forefront of every innovation leader's agenda in the upcoming year!

The Machines are taking over 

There is no denying the machines are taking over!

2023 will go down in history books as the year of AI, and 2024 will go down in the books as the year AI took off. 

What are the experts predicting about AI in 2024? 

The rise of big data, powerful graphics processing units (GPUs), and the resurgence of deep learning have fueled the recent advances in AI. However, in 2024 the focus will be shifting more towards addressing challenges and pushing for the next wave of AI development.

Many companies mistakenly perceive themselves as well-prepared, unaware of their limited understanding of how to effectively leverage AI within their organizations. For many organisations, this year will be devoted to learning and development in the field of AI.

Seeing the world differently through Immersive-reality technologies

The emergence of affordable augmented and virtual reality (AR/VR) technology, coupled with the cultural shift brought about by the COVID-19 pandemic, has paved the way for a paradigm shift towards immersive virtual experiences, including the concept of the metaverse. Companies now have the opportunity to leverage AR/VR technologies to transform the metaverse into a powerful platform for exploration and the development of new business models.

While the hype around the metaverse subsided in the past year due to AI, the upcoming year is expected to be a critical period for the metaverse as the technology matures. 

AI in reality is helping to advance this technology in the next year. 

Sustainability first: Making the move towards green 

Over the last decade, global businesses have increasingly recognized the paramount importance of sustainability. Now, the responsibility of guiding organizations toward genuine sustainability rests firmly on the shoulders of innovation managers.

In 2024, the tech sector will witness several pivotal trends in sustainability. The prominence of sustainable technology will further intensify as organizations delve even deeper into scrutinizing every facet of their operations. This signifies a meticulous examination of all aspects of their business, including those that may have been previously overlooked.

It's all about Data 

At the heart of contemporary emerging technologies lies the crucial practice of mining and developing data. This process fuels innovation and progress in various fields. However, recent years have shown a growing awareness of the potential risks and challenges associated with data usage. 

Looking ahead to the coming year, we anticipate a significant shift in the regulatory landscape surrounding data. In response to evolving concerns about privacy and security, upcoming regulations are poised to become more proactive and rigorously enforced. This evolution underscores the increasing importance of striking a balance between technological advancements and safeguarding individual rights and information. That's why organizations must prepare for a heightened emphasis on compliance and data protection measures in the imminent regulatory environment.

Empowering People for the Future: Unleashing Skills and Creativity

While not necessarily a technology, people are a huge source of innovation for companies. 

The future of work is shifting towards a people-powered approach, where leading companies are recognizing the untapped potential within their employees. These companies are actively seeking to unlock this potential by recruiting from more diverse talent pools and forming strategic partnerships with other organizations to access new capabilities. The goal is not only to consume talent but to become talent creators, utilizing the power of technology to help individuals unleash their natural skills and creativity.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.